Work

Introducing the concept of wishful thinking in entrepreneurial marketing: a semantic analysis and research propositions

Year: 2021

Type: article

Source: International Journal of Management Concepts and Philosophy

DOI: 10.1504/ijmcp.2021.118974

Authors: Pável Reyes Mercado, Guillermo Jesús Larios Hernández

Institution: Universidad Anáhuac

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243797388

FWCI: 0.168

Cites:

Cited by: 1

Related to: 10