Work

Consumers' Level of Prejudice and Response to Black Models in Advertisements

Year: 1979

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150708

Authors: Ronald F. Bush, Joseph F. Hair, Paul J. Solomon

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244043863

FWCI: 1.307

Cites:

Cited by: 46

Related to: 10