Work

The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-30886-9_6

Authors: Taejun David Lee, TaiWoong Yun, Kwang Seok Han

Institutions: Kookmin University, Incheon National University, Namseoul University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244081691

FWCI:

Cites: 42

Cited by: 1

Related to: 10