Work

The Importance of Halo Effects in Multi-Attribute Attitude Models

Year: 1975

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377501200302

Authors: Neil E. Beckwith, Donald R. Lehmann

Institution: Columbia University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244420378

FWCI: 1.544

Cites: 37

Cited by: 119

Related to: 10