Work

Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

Year: 1983

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378302000403

Authors: Jordan J. Louviere, George Woodworth

Institution: University of Iowa

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981075779

FWCI: 11.28

Cites: 52

Cited by: 1,570

Related to: 10