Work

The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels

Year: 1982

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151724

Authors: George John, Torger Reve

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245357342

FWCI: 4.959

Cites:

Cited by: 270

Related to: 10