Work

The Strategic Role of Product Quality

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251246

Authors: Robert Jacobson, David A. Aaker

Institutions: University of Washington, University of California, Berkeley

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245476735

FWCI: 2.437

Cites:

Cited by: 200

Related to: 10