Work

A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972

Year: 1976

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377601300207

Authors: Ahmed Belkaoui, Janice M. Belkaoui

Institutions: University of Ottawa, Saint Paul University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4245776102

FWCI: 9.535

Cites: 3

Cited by: 238

Related to: 10