Work

Fetish, Magic, Marketing

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-74397-4_5

Authors: Eric Arnould, Julien Cayla, Delphine Dion

Institutions: École de management de Lyon, Aalto University, Nanyang Technological University, École Supérieure des Sciences Économiques et Commerciales

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246897444

FWCI:

Cites: 62

Cited by: 19

Related to: 10