Work

Neuromarketing Perspective of Consumer Choice

Year: 2018

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-5225-5478-3.ch013

Author: Salim Lahmiri

Institution: ESCA Ecole de Management

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4247213985

FWCI: 0.954

Cites: 51

Cited by: 1

Related to: 10