Automatic Stereotyping
Year: 1996
Type: article
Abstract: Two experiments tested a form of automatic stereo-typing Subjects saw primes related to gender (e g, mother, father, nurse, doctor) or neutral with respect to gender (e g, parent, student, person) followed by target pronouns (stimulus onset asynchronv = 300 ms) that were gender related (e g, she, he) or neutral (it, me) or followed by nonpronouns (do, all, Experiment 2 only) In Experiment 1, subjects judged whether each pronoun was male or female Automatic gender beliefs (stereotypes) were observed in faster responses to pronouns consistent than inconsistent with the gender component of the prime regardless of subjects' awareness of the prime-target relation, and independently of subjects explicit beliefs about gender stereotypes and language reform In Experiment 2, automatic stereotyping was obtained even though a gender-irrelevant judgment task (pronoun/not pronoun) was used Together, these experiments demonstrate that gender information imparted by words can automatically influence judgment, although the strength of such effects may be moderated by judgment task and prime type
Source: Psychological Science
Authors: Mahzarin R. Banaji, Curtis D. Hardin
Institutions: Yale University, University of California, Los Angeles
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4247583214