Media convergence
Year: 2013
Type: book-chapter
Abstract: Convergence is an ambiguous term used by various disciplines to describe and analyze processes of change toward uniformity or union. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. A certain amount of fuzziness combined with the broad, multipurpose-character of convergence leads both to a general and a wide range of very specific understandings of the convergent communications sector. This sector substantially overlaps with the digital creative economy, which is also characterized by a degree of vagueness. Common sub-sectors and subjects between communications and digital creative industries such as broadcasting, publishing, advertising, music, film and games are even growing because of convergence. Beyond that, the consequences of media convergence are also discussed for other parts of creative industries, such as museums, libraries and design in particular. New digital media technology and services are considered as central drivers of creative industries. Altogether, this makes studies of media convergence, both its approaches and results, highly relevant for the understanding of the digital creative economy.
Source: Edward Elgar Publishing eBooks
Author: Michael Latzer
Institution: University of Zurich
Language: English
Subfield: Urban Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4248000757