Work

Advantages of Time-Based New Product Development in a Fast-Cycle Industry

Year: 1997

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3152063

Authors: Srikant Datar, C. Clark Jordan, Sunder Kekre, Surendra Rajiv, Kannan Srinivasan

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4248753553

FWCI: 5.818

Cites:

Cited by: 54

Related to: 10