Work

Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-17356-6_68

Authors: Christian Homburg, Harley Krohmer, John P. Workman

Institutions: University of Mannheim, Creighton University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249531734

FWCI: 73.77

Cites: 31

Cited by: 191

Related to: 10