Year: 2015
Type: article
Abstract: This paper has been devoted to theoretically examining the Customer Relationship Management (CRM) agenda which has been dominating the business world in recent years. Customer relationship management is a new competitive weapon for organizations for serving internal and external customers. Today's organizations are focusing on conquering the minds of customers, to make them satisfied and loyal with the help of sophisticated, well-organized CRM efforts. This paper is to explore the CRM agenda in organizational interfaces and its effectiveness with regards to customer satisfaction and customer loyalty. The related literature demonstrates that there is a significant association among effective CRM, customer satisfaction and customer loyalty.
Source: Central European Business Review
DOI: 10.18267/j.cebr.116
Institution: Pabna University of Science and Technology
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4249829031