Work

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Year: 1998

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379803500107

Authors: Venkatesh Shankar, Gregory S. Carpenter, Lakshman Krishnamurthi

Institutions: University of Maryland, College Park, Northwestern University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249865149

FWCI: 3.682

Cites: 35

Cited by: 188

Related to: 10