Work

Commentary on "Judgment Based Marketing Decision Models"

Year: 1981

Type: editorial

Source: Journal of Marketing

DOI: 10.2307/1251467

Authors: John D. C. Little, Leonard M. Lodish

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4250080975

Cites:

Cited by: 25

Related to: 10