Work

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298805200306

Authors: P. Rajan Varadarajan, Anil Menon

Institutions: Texas A&M University, Texas Tech University

Language: English

Topic: Nonprofit Sector and Volunteering

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2066979000

FWCI: 6.639

Cites: 32

Cited by: 1,952

Related to: 10