Work

An Empirical Study of Factors Influencing Innovation Implementation in Industrial Sales Organizations

Year: 1992

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723407

Authors: Judith J. Marshall, Harrie Vredenburg

Institutions: Carleton University, University of Calgary

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253296271

FWCI: 1.924

Cites: 31

Cited by: 43

Related to: 10