Work

The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in‐store purchases

Year: 1999

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199905)16:3<225::aid-mar3>3.3.co;2-o

Authors: John R. Doyle, David J. O'Connor, Gareth M. Reynolds, Paul A. Bottomley

Institutions: Cardiff University, University of Wales, University of Bath

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254487249

FWCI:

Cites:

Cited by: 13

Related to: 10