Work

Developing, Disseminating, and Utilizing Marketing Knowledge

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298805200401

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254810982

FWCI: 6.098

Cites: 14

Cited by: 141

Related to: 10