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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Year: 2014

Type: book

Source: Springer texts in business and economics

DOI: 10.1007/978-3-642-53965-7

Authors: Marko Sarstedt, Erik Mooi

Institutions: Otto-von-Guericke-Universität Magdeburg, The University of Melbourne

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254981465

FWCI: 19.05

Cites:

Cited by: 514

Related to: 10