Market Orientation: The Construct, Research Propositions, and Managerial Implications
Year: 1990
Type: article
Source: Journal of Marketing
Authors: Ajay K. Kohli, Bernard J. Jaworski
Institutions: The University of Texas at Austin, University of Arizona
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2010812063