Work

Netnography

Year: 2016

Type: reference-entry

Source: The Blackwell Encyclopedia of Sociology

DOI: 10.1002/9781405165518.wbeos0782

Author: Robert V. Kozinets

Institution: University of Southern California

Language: English

Topic: Focus Groups and Qualitative Methods

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256273258

Cites: 6

Cited by: 89

Related to: 10