Year: 2010
Type: article
Abstract: This is a sociolinguistic study of communication and language use in GSM adverts in Nigeria. The study was conducted to identify certain sociolinguistic strategies employed in GSM adverts in Nigeria. Our findings reveal that such strategies include: code choice, ethnography, semiotics and neologisms. The study has once again revealed that language choice especially in a multilingual community like Nigeria follows certain patterns and typology based on demographic, situational and attitudinal variants controlled by socio-cultural norms of communicative appropriateness.
Source: Linguistik Online
DOI: 10.13092/lo.43.410
Author: Samuel Ayodele Dada
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4256314385