Work

Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification

Year: 2022

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2022.2073134

Author: Javier Flores-Zamora

Institutions: Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, ICN Business School - Berlin, Université de Lorraine

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4280492016

FWCI: 4.142

Cites: 81

Cited by: 15

Related to: 10