Work

Vertical vs. horizontal presentation formats result in different consumption choices due to construal priming

Year: 2022

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2062

Author: Sudipta Mukherjee

Institution: Xavier University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281647103

FWCI: 0.169

Cites: 87

Cited by: 1

Related to: 10