Work

Predicting crowdfunding success with visuals and speech in video ads and text ads

Year: 2022

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-01-2020-0029

Authors: Osamah M. Al-Qershi, Junbum Kwon, Shuning Zhao, Zhaokun Li

Institutions: The University of Melbourne, UNSW Sydney, Tsinghua University

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281886546

FWCI: 5.289

Cites: 80

Cited by: 29

Related to: 10