Work

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis

Year: 2022

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-022-00877-4

Authors: Peng Vincent Zhang, Seoyoung Kim, Anindita Chakravarty

Institutions: University of Hong Kong, University of Georgia

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4282019716

FWCI: 0.979

Cites: 156

Cited by: 18

Related to: 10