Work

Silence of the wealthy: How the wealthiest 0.1% avoid the media and resort to hidden strategies of advocacy

Year: 2022

Type: article

Abstract: As the wealthiest groups have emerged as increasingly significant in societies, this article explores society's wealth elites from the vantage point of media and communication studies. Bridging the literature on policy advocacy and mediatisation, the article examines the hidden and public advocacy strategies of the wealthy. Drawing from 90 interviews with the wealthiest 0.1% in Finland, this study shows the wealthy's highly strategic stance towards the media and journalism. Most of all, they prefer to avoid the media and journalism, while actively using hidden advocacy strategies and being confident in their ability to wield political influence. As a consequence, the wealth elites may remain hidden from the public eye, making them ‘shadow elites’, whose power and scrutinisation pose a challenge to society and journalists as well. The findings support the view that paradoxically, one reaction to mediatisation – the media's heightened powers – is the deliberate avoidance of it.

Source: European Journal of Communication

DOI: 10.1177/02673231221105137

Authors: Anu Kantola, Juho Vesa

Institution: University of Helsinki

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDGs: Reduced inequalities, Peace, justice, and strong institutions

Open Access status: hybrid

Estimated APC paid: $3,250