Work

Business customer experience in B2B2C service settings: a scale development

Year: 2022

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-07-2021-0342

Authors: Rejikumar G., Aswathy Asokan-Ajitha

Institutions: Amrita Vishwa Vidyapeetham, Indian Institute of Management Amritsar

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283205814

FWCI: 2.806

Cites: 160

Cited by: 17

Related to: 10