Work

Consumer Behaviour on Digital Marketing Platforms—Specifically in Terms of Consumer Loyalty Using Machine Learning

Year: 2022

Type: book-chapter

Source: Smart innovation, systems and technologies

DOI: 10.1007/978-981-19-0108-9_40

Authors: V. P. Sriram, Asmat Ara Shaikh, B. K. Sumana, Anuj Kumar, Viney Dhiman, Mohd Naved

Institutions: Bharati Vidyapeeth (Deemed to be University), Post Graduate Institute of Medical Education and Research, Jagannath University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283519102

FWCI: 16.68

Cites: 8

Cited by: 18

Related to: 10