Work

Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis

Year: 2022

Type: article

Source: FIIB Business Review

DOI: 10.1177/23197145221105942

Authors: Shaunak Roy, Shivaji Banerjee

Institution: St. Xavier's College (Autonomous), Kolkata

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283522924

FWCI: 1.798

Cites: 104

Cited by: 11

Related to: 10