Work

Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2022.2087580

Authors: Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob, Wan Mohd Hirwani Wan Hussain

Institutions: National University of Malaysia, Northern University Bangladesh, Multimedia University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283576984

FWCI: 4.611

Cites: 151

Cited by: 24

Related to: 10