How Consumers Process Unexpected Online Advertisements
Year: 2022
Type: article
Source: Journal of Advertising Research
DOI: 10.2501/jar-2022-015
Authors: Emna Cherif, Thierry Baccino
Language: English
Subfield: Cognitive Neuroscience
Field: Neuroscience
Domain: Life Sciences
Open Access status: closed
OpenAlex ID: W4285011270