Work

Effectiveness of in-game advertisements within role-playing games

Year: 2022

Type: article

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2022.10046225

Authors: Luis Guerra, Deepak Saxena

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285159865

FWCI: 0.717

Cites:

Cited by: 2

Related to: 10