Work

Platform advertising and targeted promotion: Paid or free?

Year: 2022

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2022.101178

Authors: Caixia Hao, Lei Yang

Institution: South China University of Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Basic and Applied Basic Research Foundation of Guangdong Province

Awards: G387782832, 数字化闭环供应链中的产品质量和定价决策研究

OpenAlex ID: W4285601892

FWCI: 5.289

Cites: 41

Cited by: 24

Related to: 10