The market value of rhetorical signals in technology licensing contracts
Year: 2022
Type: article
Source: Industrial Marketing Management
Authors: Thu (Jordan) Truong, Stephan Ludwig, Erik Mooi, Liliana Bove
Institutions: The University of Melbourne, Monash University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4285725830