Work

A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation

Year: 2022

Type: conference-paper

Study design: Observational Study

Source: International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)

DOI: 10.1109/icacite53722.2022.9823714

Authors: Tanvi Jindal, Neelam Sheoliha, K. Kishore, Dipesh Uike, Shopita Khurana, Devvret Verma

Institutions: Chitkara University, Himachal Pradesh, Chitkara University, Voorhees College, Chandigarh University, Graphic Era University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4285815642

FWCI: 10.51

Cites: 17

Cited by: 15

Related to: 10