Work

Detailed Investigation of Influence of Machine learning (ML) and Big Data on Digital Transformation in Marketing

Year: 2022

Type: conference-paper

Source: International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)

DOI: 10.1109/icacite53722.2022.9823810

Authors: Ankur Jain, K K Ramachandran, Shikha Sharma, Trishu Sharma, Prakash Pareek, Bhasker Pant

Institutions: IFTM University, Amity University, Amity University Gurugram, Chandigarh University, Graphic Era University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285815729

FWCI: 10.73

Cites: 21

Cited by: 13

Related to: 10