Work

Contingent channel strategies for combating brand spillover in a co-opetitive supply chain

Year: 2022

Type: article

Source: Transportation Research Part E Logistics and Transportation Review

DOI: 10.1016/j.tre.2022.102830

Authors: Huamin Wu, Guo Li, Hong Zheng, Xuefeng Zhang

Institutions: Beijing Institute of Technology, Hebei University of Economics and Business

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285986017

FWCI: 12.49

Cites: 59

Cited by: 63

Related to: 10