Work

Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment

Year: 2022

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2021-0709

Authors: Doyeon Won, Weisheng Chiu, Hyun Byun

Institutions: Texas A&M University – Corpus Christi, Hong Kong Metropolitan University, Gachon University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285987679

FWCI: 21.13

Cites: 96

Cited by: 129

Related to: 10