Work

Model of Negative Emotional Information Communication among Netizens under Corporate Negative Events

Year: 2022

Type: article

Abstract: Corporate negative events have been frequently exposed in the information age. Research on the dissemination mechanism of negative emotional information for netizens contributes corporates to monitor public opinion trends and resolve public opinion crises. Combining emotional infection theory and the classic infectious disease model, we first divided emotional communication stage into individual and group propagation stages and constructed the SEI1I2R model of negative emotional information communication among netizens under corporate negative events. Then, we performed the model analysis and simulation. Results indicated that trust and communication conversion rates are in direct proportion to negative emotional diffusion speed; corporate response rate is inversely proportional to negative emotional diffusion speed; however, the effects of self-regulation are insignificant.

Source: Mathematical Problems in Engineering

DOI: 10.1155/2022/3527980

Authors: Rui Shi, Xiaoyong Hou, Chang Liu

Institutions: Yanshan University, Hebei College of Science and Technology

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $2,550

Funders: Ministry of Education of the People's Republic of China, Natural Science Foundation of Hebei Province