Work

Determinants of Purchase Intention among Live Streaming Shoppers: The Roles of Technology Readiness, Social Presence, and Perceived Value

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Asia-Pacific Business

DOI: 10.1080/10599231.2022.2103753

Authors: Pei-Ju Chao, Yu-Huei Cheng, Chi-Hua Li, Ming-Chia Hsieh

Institutions: Duy Tan University, Chaoyang University of Technology, Shih Hsin University, Far East University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286203459

FWCI: 1.886

Cites: 60

Cited by: 10

Related to: 10