Work

Thin on the Ground: A behavioural Explanation for MNEs’ Entry into the Base of the Pyramid Markets

Year: 2022

Type: conference-abstract

Source: Academy of Management Proceedings

DOI: 10.5465/ambpp.2022.14650abstract

Authors: Sarada Devi Vsb Gadepalli, Aneesh Banerjee

Institutions: University of Manchester, City, University of London

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth, Industry, innovation and infrastructure, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4286622402

Cites:

Cited by: 1

Related to: 10