Work

Understanding Small Business Entrepreneurial Activity in the Nigerian Bottom of the Pyramid (BoP) and Informal Economy

Year: 2020

Type: article

Abstract: Despite significant and rapid evolution of the Bottom of the Pyramid (BoP) and the informal economy concepts, there is still a lack of clarity regarding the nature of BoP populations being studied and how activities in BoP markets intersect with those in the informal economy.The current study contributes to the literature in this area by exploring the nature of small business (SB) activity at the BoP, specifically, within the Nigerian informal economy context.The research employed the street-by-street survey and spatial random sampling methods to collect data from indigenous SB entrepreneurs in the Nigerian informal economy.Findings highlight the unique characteristics of BoP and non-BoP entrepreneurs and the key factors underpinning their motivations for engaging in specific economic activities in the informal economy.These are discussed in relation to the literature, theory and practice.

Source: International Journal of Entrepreneurship and Small Business

DOI: 10.1504/ijesb.2022.124461

Authors: Bamidele Wale Oshinowo, Chijioke Dike Uba, Eghosa Igudia

Institutions: Royal Holloway University of London, Lund University, University of Lagos, University of Northampton

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: bronze

OpenAlex ID: W2970319599

FWCI: 0.215

Cites: 71

Cited by: 2

Related to: 10