Work

Factors Affecting Customer's Behavioral Intention to Use Online Food Delivery Services (OFDS)

Year: 2022

Type: article

Abstract: This study is conducted to investigate the factors determining the behavioral intention of using online food delivery services (OFDS) after the COVID-19 pandemic in Malaysia (perceived ease of use, price value, performance expectancy, and food safety risk perception). This study aims to determine the future intent to use online food delivery services after the COVID-19 pandemic in Malaysia. A total of 450 people involved during the online survey via the Google Form platform. Descriptive analysis and Pearson correlation analysis are used in this study. For the research findings, this study concludes that the perceived ease of use, price value, performance expectancy, and food safety risk perception have a significant relationship towards behavioral intention to use OFDS. All the result findings are being shown in this report.

Source: Malaysian Journal of Social Sciences and Humanities (MJSSH)

DOI: 10.47405/mjssh.v7i7.1598

Authors: Mohd Adib Izzat Mohd Nor, Muhammad Fakhrul Aiman Wafli, Nur Nabihah Zaharuddin, Norfadhilah Mohd Akhuan

Institution: Universiti Teknologi MARA

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W4288721139

FWCI: 0.379

Cites: 11

Cited by: 5

Related to: 10