Work

An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Public Policy & Marketing

DOI: 10.1177/0743915618813348

Authors: Rajibul Hasan, Ben Lowe, Dan Petrovici

Institutions: École Supérieure de Commerce de Rennes, University of Kent

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4288831386

FWCI: 9.866

Cites: 108

Cited by: 46

Related to: 10