Work

The Effects of Emotional Response of Live Commerce Users on Loyalty through Utilitarian Value and Hedonic Value

Year: 2022

Type: article

Study design: Observational Study

Source: The Journal of Next-generation Convergence Technology Association

DOI: 10.33097/jncta.2022.06.07.1148

Authors: 한양대학교 일반대학원 비즈니스인포매틱스학과 석사과정, Su Kyeom Kim, Do Soon Kwon, Dong Cheul Park, Jae Ho Kim

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4289102359

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