A safe haven in times of crisis: The appeal of family companies as employers amid the COVID-19 pandemic
Year: 2022
Type: article
Abstract: Family firms often struggle to recruit skilled non-family employees. Applying a mixed-method strategy, this article investigates the changing perception of family firms as attractive employers in the context of the COVID-19 pandemic. Experimental results indicate that family firms benefit from a greater popularity amid crises owing to perceptions that they offer greater job security and compensation. Qualitative findings expand on these results by identifying new attractiveness-relevant factors that only come into play amid crises—specifically, multifaceted conceptions of family firms’ crisis responses and their importance for local communities and economies contribute to their situational appeal.
Author: Philipp Jaufenthaler
Institution: Universität Innsbruck
Language: English
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $2,880
OpenAlex ID: W4289528714
